Convert More Leads Without Spending a Dime

Ok, I’m not  going to lie to you..
Yes, all this Internet Marketing stuff might seem to be challenging for the average newbie, you know the type who has no idea how to even work a computer properly—My parents, but it’s not that hard honestly. That is once you understand the fundamentals of converting prospects to leads.

More Conversions = More Success..

When a user inputs their name and email address into your capture form or clicks on a link and purchases an affiliate product this is viewed as a conversion, because the general idea is that you are capturing them into your marketing funnel and converting them into a lead, that is the conversion process.

A lot of people in this industry are failing to generate even 5-10 leads a day simply because they aren’t converting people into leads, and this is why 97% of marketers are losing more money than they are making.

Lead Psychology.. Huh? Come again..?

‘Lead psychology’ is a term I came up with to describe the process a marketer must go through in order to successfully understand the types of people they will come across and to be able to identify their problems with ease.

• First evaluate where your traffic will come from – Facebook, Twitter, Article Marketing, PPC, Safelists etc.
  You need to do this because each traffic source holds different types of people with very different needs and problems.
• Discover what their major pains and struggles are, could be not enough leads, lack of marketing training, lack of exposure/branding..
• Think like your leads, put yourself in their shoes. e.g: most people using safelists and listbuilders usually have not a lot of money, so spend hours on laborious tasks such as opening hundreds of emails gathering credits which in return makes them very little money.

Here are some things to note:

• Pay Per Click Ads: Keep ads short and to the point.
• Facebook/Twitter: Spend more time on building a relationship than selling something.
• Safelists/Listbuilders: Keep message short but enticing, remember these people open hundreds of emails per day.

Give Them Just Enough..

This is the important part of this whole process. In order to convert more people into your funnel you need to master this one component. and that is to provide them with a solid tangible offer that will resonate with what they are looking for. Remember earlier I spoke about discovering their pains and struggles, once you know what that is then it is easy to offer them a solution to that. This could be a video training series you can offer them, an ebook, a recording of a webinar anything that is information based that will attribute to their needs.

Now the secret to this is just providing them with enough information to get them to click on a link or opt-in, what you don’t want to do is lay everything out on the table because you won’t have anything else to offer them. It’s exactly like poker, the trick is to hold onto your most valuable cards till last. So for example, if you were doing a video training series what you would want to do is drip-feed them information over a 5-7 day period leaving each video  incomplete, this will provide more value to your leads and increase the likely-hood of them purchasing your product.—If you have ever watched the tv show Heroes then you will have a pretty good understanding of how this works.

So if you are looking to increase your conversions and get more people to opt-in to your capture forms or buy your products you need to do the follow these 3 simply steps:

1. Explain to them the problems they are having
2. Provide a solution to that problem with a tangible offer
3. Get them to take an action in order for them to receive the solution

To your Success,

P.S – Don’t have anything to offer your leads? Get access to hundreds of hours worth of quality marketing training from top leaders in this industry.