Old Spice were hard at work last week creating video responses from questions asked by their Twitter followers on YouTube,  as part of their viral video campaign. There have been many great viral video campaigns in the past that made use of YouTube and other social platforms to engage with their audience, but nothing comes close to what Wieden + Kennedy the brains behind the Old Spice campaign have been able to achieve within such a short amount of time. Everything from the brilliantly played acting by Isaiah Mustafa, the different unusual settings to the humorous quality of the videos— each one is sure to make you laugh. It was a well executed campaign with precision and every detail considered which shows in each of it’s videos and it’s statistics prove it.

Over 180 unique videos uploaded

5.9 million video views +

22,500 comments left

And I’m sure the numbers will increase over time as more and more people hear the buzz. I hope more brands take note of how effective this level of marketing is and create some interesting campaigns of their own. What do you think?