Why In-Page Navigation Links Matter More Than Menus

Menus are handy and your site should have one, but they can’t engage users on a level that in-page navigation links can. This is because menus don’t come with content. They’re ambiguous labels that have little meaning to users who visit your site for the first time. First-time visitors aren’t looking at your menus to navigate. They’re looking at your content to navigate, which is why you should focus more of your energy on designing your landing pages than your menus. The landing page is where the user’s journey begins. It’s the starting page for an area of your site that includes attractive headlines, images and text to entice users to click-through to learn more.

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