DC Ent Reveals New Logo Identity
When I first looked at the new logo design my first reaction was, oh it’s a peeled back fold over the letter C? But then when I read the thinking behind the actual process and how this identity may be used in website and mobile form it totally makes sense. It’s a fantastic example of the way things should be designed.
“We didn’t want a static logo, but a living identity that could capture the power of our characters and storytelling,” says Amit Desai, senior vice president of franchise management. “What is special about DC content is the notion of a dual identity. When you think about our DC Comics superheroes, there’s a secret identity. When you think about Vertigo, it’s this notion of good vs. evil in many of the stories. And so, in addition to flexibility, the new logo communicates this idea of dual identity: There’s more than meets the eye. You have to take a closer look to understand the richness of our characters and stories.”
Hence, the reveal aspect of the corporate mark.
The “DC” logo reads as a “D”-shaped page that pulls back to reveal a “C” that could either be an obvious letter or infused with elements of a property or character. Digital devices (computers, tablets, smartphones, touch-screen displays, gaming consoles) will enable users to peel back the “D” to expose a character, image, or story. The “C” can be customized to the colors and qualities of the property it’s promoting: silver and gray for the corporation, blue for DC Comics, or—as suggested by the graphic below—sparks for The Flash, green for Green Lantern, or a mist for Batman. All are unified by a common font—the serendipitously named Gotham Bold.
The logo’s adaptability will facilitate a fresh and innovative way to reflect ongoing corporate and creative initiatives. “The peel element can tie back to the storytelling content or character we’re showcasing, and leverage those colors,“ says Desai. “The ‘C’ can be a vessel to showcase stories and character. It’s unexpected, requires a little thnking and some storytelling behind that mark.”
40 Excellent iPhone App Website Designs
If you are a developer and own your own iPhone app, here is a collection of 40 beautiful websites featuring iPhone apps to provide you with some inspiration on how to present your app in a clear and visually appealing way. Below are my two favourite examples because they use my favourite blend of colours, which is lime-green, mauve and teal, in the perfect way.
I love the Metro feel of this site. “The Noun Project collects, organizes and adds to the highly recognizable symbols that form the world’s visual language, so we may share them in a fun and meaningful way.” via Tom Jensen
Seli Greek Water Branding
Nothing out of the ordinary here but I do like the colours used and the sans-serif font type.
Inkling By Wacom
Wacom introduces Inkling a new digital sketch pen that captures a digital likeness of your work while you sketch with its ballpoint tip on any sketchbook or standard piece of paper.
In addition to being a hub for existing infographics, and allowing their creators to connect with potential publishers for them, Visual.ly’s Labs feature will be offering tools to create completely new visualizations. While the main features here are still to launch, the Twitterize Yourself tool is a great demo of what’s to come, letting you create an infographic comparing yourself to any other Twitter user. The result is a gorgeous, custom visualisation based on the data in your Twitter account. (via Visual.ly launches as the home of data visualisation and infographics)
The Basics of Typography
Great article on the fundamentals of working with digital typography. Great for those using InDesign, QuarkXpress or other editing applications.
Ancient Trees Olive Oil designed by Ignasi Boza
Vipp Packaging
