“the point is that these devices are simply dispenses of content for us nowadays and so we want large screens with easy connectivity to any content we want. It’s less how the devices look and more about how they behave.”
Good aesthetics and industrial design will always be an integral part of the products we use going forward but I do agree with the notion that we are moving towards a time when sooner or later hardware will be less of a differentiating factor and UX (software) instead will be of more importance for both the OEMs and the consumers.
Tesco Homeplus Virtual Grocery Store
Tesco Homeplus launched a digital campaign in a South Korean underground station enabling commuters to do their groceries online using their smartphones. It’s as easy as capturing the QR codes of a particular item which is then added to a virtual shopping cart and shipped to your home address within the day of purchase.
I can see this might be useful for purchasing a ready meal or buying some drinks and snacks for when you get home but without knowing what type of fresh meat, fruit and vegetables you are getting it’s pointless as a replacement for serious use. Unless of course you don’t care about buying fresh quality produce.
What do you think? Can you see this type of shopping being used in the UK or elsewhere around the world?
